Tuesday, December 1, 2009
The L’Oreal Paris Company has Eva Longoria as one their spokes models for their cosmetic and hair products. The L’Oreal Company’s motto on their webpage featuring Eva Longoria is “A beautiful woman has confidence and strength of character.” Eva exudes these qualities and yet is she really an expert on cosmetics and hair products? I’m sure Eva doesn’t know the chemical makeup of her foundation or for her blush. However, she does know how to look good on camera and show off the product well. If you watch any of her L’Oreal commercials on sites like youtube, you can see all the comments that are mentioned afterwards by the viewers. Most of the comments state how perfect she is, how stunning she or how they wish they could be her. So I don’t have to guess about the success of having Eva as the spokes model for L’Oreal, because just from looking at the comments after the L’Oreal commercials online it looks like the L’Oreal is getting the kind of response they wanted. They were hoping to capitalize by attaching the success of Eva Longoria to their product and it has worked. Since the products are they are trying to sell are on how to enhance beauty, Eva is a good endorser for the L’Oreal Paris Company. Because enhancing beauty is what the company is all about and Eva is a beautiful person and demonstrates how their product will make average people have star-like qualities with their products. L’Oreal Paris was smart to pick her as their model, because so many girls aspire to look and have the success that Eva has and they think if they us the same cosmetic and hair products they too will look like that and have just as much success as she does.